Specialty electronics distributor moving to Livonia digs, adding 4-5 positions

What started as Jerry Chapman’s search for a switch that would allow him to watch DirecTV in different rooms in his house has blossomed into a booming specialty electronics distribution company.

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“Our customer base is pretty savvy, pretty smart, so sometimes they’re looking for the best price,” he said. “If you want to buy a Panasonic 40-inch flat screen, you’re not going to buy it from me. If it’s a high-def that meets certain specifications, I might be the only guy in town. We certainly can compete on the niche products.”

His strategy has worked thus far. By 2004, his revenue jumped to $2.1 million. Last year, it was $5.1 million and he’s up to 13 full-time employees.

Anticipating growth, Solid Signal will move into a new 20,000-square foot office and warehouse facility in Livonia later this year. Chapman said he plans to hire four or five people this year and up to a half-dozen next year.

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