P2R Associates go from solo to staff of 7 in 3 years
The idea of being your own boss sounded like a good one to Gordon Cole. It’s why he left corporate cublicledom to start P2R Associates three years ago.He has since turned the Livonia-based firm into an operation with seven employees and one independent contractor. The company is now five times as big as it was when it started in terms of revenue. No easy task if you ask Cole.”This is a tough market and there are a lot of really good firms out there,” Cole says. “We stuck to the basics, of good service, creativity and flawless execution.”P2R Associates specializes in public relations, communications and marketing, offering strategic planning on a broad base and smaller detail-oriented services, such as crisis communications and interview training. Its clients range from automotive to technology firms. The company wants to continue its current rate of growth, but is waiting to see what happens in the next few months.”The reality is there are so many variation that we just want to get through this quarter so we can stick our finger in the air,” Cole says. Source: Gordon Cole, president of P2R AssociatesWriter: Jon Zemke
The idea of being your own boss sounded like a good one to Gordon Cole. It’s why he left corporate cublicledom to start P2R Associates three years ago.
He has since turned the Livonia-based firm into an operation with seven employees and one independent contractor. The company is now five times as big as it was when it started in terms of revenue. No easy task if you ask Cole.
“This is a tough market and there are a lot of really good firms out there,” Cole says. “We stuck to the basics, of good service, creativity and flawless execution.”
P2R Associates specializes in public relations, communications and marketing, offering strategic planning on a broad base and smaller detail-oriented services, such as crisis communications and interview training. Its clients range from automotive to technology firms.
The company wants to continue its current rate of growth, but is waiting to see what happens in the next few months.
“The reality is there are so many variation that we just want to get through this quarter so we can stick our finger in the air,” Cole says.
Source: Gordon Cole, president of P2R Associates
Writer: Jon Zemke
Related Articles
Partner Partner Content How Downtown Farmington is Balancing 40 Years of Legacy with a New Era of Social Entrepreneurship
In downtown Farmington, the shift from late spring to summer heat brings more than just patio dining and farmers’ markets; it’s ushering in a change in how businesses and the community work hand in hand.
Metro Detroit Death Doulas Want You to Talk about Death
Death Doulas in Metro Detroit are working to change how people approach the end of life — with less fear and more understanding. It can be a tough sell in a culture that largely avoids talking about death, but with the right support and guidance, these non-medical advocates promise life’s final chapter can be rich and rewarding.
How Talent Together is helping solve the teacher shortage
In response to statewide teacher shortages, Michigan has invested in alternative routes to teacher certification. One program, Talent Together, helps Metro Detroiters realize their dreams of becoming teachers by providing a free education and a paid student-teaching experience.
