The Michigan Initiative for Innovation and Entrepreneurship has given a $50,000 grant to
Wayne State University’s student-run marketing agency. The money will help fund the agency’s efforts to perform cost-effective marketing for
TechTown businesses.
"The
student-run marketing communications agency represents a way to
simultaneously provide my students real world experience, while
supporting the needs of TechTown’s small businesses," says Richard
Beltramini, a marketing professor at Wayne State’s School of Business
who oversees the program.
The four students that make up the
agency, called "What box?", develop advertising reccomendations and
provide other technical support for a couple of TechTown’s businesses.
The grant money will allow more students to help more small businesses.
Source: Wayne State University
Writer: Jon Zemke