Virtual Advantage develops new insurance industry clientele

Good old organic growth. That’s what’s fueling the expansion of Virtual Advantage, a Royal Oak-based start-up that specializes in fraud investigation management software for the insurance industry.”We have picked up clients here and there,” says Justin Lankes, director of business development for Virtual Advantage. “It’s a boot-strapped company growing organically.”Virtual Advantage got its start five years ago as a collaboration between Vectorform and The Robison Group. It’s now developing custom software and applications for the insurance industry that are being used in government initiatives surrounding claims investigations for the BP oil spill. Its software-as-a-service model helps private investigation companies streamline the administrative process.”That way they can handle more investigations with less people doing less administrative work,” Lankes says. Source: Justin Lankes, director of business development for Virtual AdvantageWriter: Jon ZemkeRead more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.