Entrepreneur preaches passion, culture and values in workplace

Big Communications founder Lisa Stern told nearly 300 entrepreneurs at Wayne State University’s E2detroit event that passion, culture, and values can go a long way in the business world. And she should know what she’s talking about, she grew Big from a small start-up to a 90-employee company that pulled in $12.3 million in revenue last year. Excerpt: Big began recognizing its strengths not only as a company, but also the strengths of its employees. Culture and value became two important characteristics of the company. Positive attitude, champions of change, kind, creative, trustworthy, detailed and good communicators are some of the adjectives used to describe the company’s team members, according to Stern. Big developed a commitment to its established culture and values. The company’s mission was centered on hiring valuable team members to exemplify its commitment. “Culture and values are the soul of our company,” Stern said. Read the entire article here.