Motor City Mobility brings affordable mobile marketing to small biz
When Cam Cecchini recently took an entrepreneurship class at Wayne State University, he noticed a hole in the market for small businesses that need to take advantage of mobile marketing. Four months ago he started to fill that hole with Motor City Mobility. But Cecchini doesn't believe small business should attack mobile marketing the way conventional wisdom often dictates – by creating a mobile app. From his perspective, that route is cost-prohibitive, especially when considering the return. Instead he encourages his customers to make their websites mobile friendly to fill the gap. "Small business would be much more successful going the web route instead of the app route," Cecchini says. "The number one reason is the cost." Motor City Mobility has been able to rack up a number of clients in its first months, such as bars in Metro Detroit. The East Pointe-based company does have some out-of-state customers, but Cecchini plans to continue focusing on local firms to build his business. It now employs two people with plans to expand. "I would love to open up a few more seats in our office," Cecchini says. Source: Cam Cecchini, owner of Motor City Mobile Writer: Jon Zemke
When Cam Cecchini recently took an entrepreneurship class at Wayne State University, he noticed a hole in the market for small businesses that need to take advantage of mobile marketing. Four months ago he started to fill that hole with Motor City Mobility.
But Cecchini doesn’t believe small business should attack mobile marketing the way conventional wisdom often dictates – by creating a mobile app. From his perspective, that route is cost-prohibitive, especially when considering the return. Instead he encourages his customers to make their websites mobile friendly to fill the gap.
“Small business would be much more successful going the web route instead of the app route,” Cecchini says. “The number one reason is the cost.”
Motor City Mobility has been able to rack up a number of clients in its first months, such as bars in Metro Detroit. The East Pointe-based company does have some out-of-state customers, but Cecchini plans to continue focusing on local firms to build his business. It now employs two people with plans to expand.
“I would love to open up a few more seats in our office,” Cecchini says.
Source: Cam Cecchini, owner of Motor City Mobile
Writer: Jon Zemke
Read more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.
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