Local online company markets conscience capitalism

Nev Muftari, a local entrepreneur, has launched a “cause-marketing” company that will promote products sold for the benefit of a non-profit agency. The company, idUnited, is currently selling hooded sweatshirts screen-printed with designs by two local artists. 25% of the sale of each sweatshirt will benefit Woodbridge’s 555 Gallery/Studio.

The designs, both printed on American Apparel sweatshirts, are adaptations and enhancements of the classic Old English D. The girl’s hoody was designed by local artist AJ Brackel and the guy’s by Wayne State University student Ric Breeze. idUnited will sell the sweatshirts, priced at $31 and $48 respectively, only until Feb. 20.

The female version will be available via Six Degrees Magazine in the month of March.

Muftari says that, in the future, what his site markets “may or may not be clothing” and agencies supported “may not always be in Detroit.” He is particularly interested in the issue of access to drinkable water in developing nations.

Source: Nev Muftari, idUnited
Image courtesy idUnited