GSTV spins out mobile start-up Dmedia in Birmingham

GSTV, the downtown Birmingham-based company that brought us TVs on gas pumps, is expanding into the mobile space with its new spinoff, Dmedia. Dmedia will serve as a sister company of GSTV (formerly Gas Station TV), providing a built-in marketing partner to reach consumers and drive app interaction. The spin-off got started last fall with a handful of GSTV employees eager to take on the mobile space, leveraging their media experiences, technology and previous client relations. "GSTV is the support system," says Carly Gordon, director of business operations for Dmedia. "It's the spark that helped us get started in the mobile space." Dmedia currently has a staff of five people and expects to grow this year. It currently has four job openings: for director of business development, communications professionals, and web developers. It is currently working on making three custom apps for businesses. The apps under construction include,:BigNoiz (a local music and concert discovery app), Chitney (a customizable offer delivery platform) and gogo (a location-aware point of interaction app). "Right now the long-term plan is to do these three apps really well and take that to the next level," Gordon says. "We want to grow with them." Source: Carly Gordon, director of business operations for Dmedia Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.