Big Open House looks to showcase Dearborn to the world

Going once, going twice… Dearborn’s local officials predict many of the city’s homes will be sold this year. To make that happen the city started a year-long marketing campaign to attract home buyers. The latest phase of that intiative is Big Open House, which showcases later this month.

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While both political parties  claim to have a tent big enough for everyone, Dearborn’s leaders believ they can take that concept one step futher: A home for just about anyone who wants to buy one.

The Big Open House event, set for April 27, is part of the Welcome Home Dearborn ad campaign. The idea is to attract more homebuyers to the vibrant inner-ring suburb. The open house will feature close to 200 homes for sale in the city, along with exhibits from all of its major institutions, such as The Henry Ford and the Arab American National Museum, among others.

The year-long marketing campaign is using a number of different avenues to attract homebuyers, such as Why I Love Dearborn! essay contest. The campaign’s website also features information about where people live, work and play in Dearborn, along with information about homes for sale.

The event will be held at the Ford Community & Performing Arts Center. For information on the campaign, click here and for information on the open house, call (313) 943-2285.

Source: City of Dearborn
Writer: Jon Zemke

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