Royal Oak sneaker sellers to become stars of Eminem-produced YouTube series

The owners of Royal Oak's Burn Rubber aren't only getting their own Internet program, it's being supported by the Michigan Film Incentive and produced by Detroit native son, Marshall Mathers (aka Eminem). Excerpt: "Detroit Rubber will follow Rick Williams and Roland “Ro” Coit, owners of the Royal Oak sneaker shop Burn Rubber. In addition to opening a new boutique, called two/eighteen, the show will highlight these Michigan entrepreneurs as they balance family, a growing business and day to day struggles. The show will be released on the premium YouTube channel Loud." Read the rest here.