Metro Detroit software developers launch firm, Ambr Detroit

The entrepreneurial duo that brought you flipfrog has launched its own custom application business, Ambr Detroit. "We're a web start-up that uses web standards to create awesome things," says Anthony Montalbano, co-founder of Ambr Detroit. Montalbano and Brian Ritter started the company three months ago, creating custom mobile and Internet applications for businesses. The pair left their day jobs (software developers for Domino's) a year ago to launch flipfrog, a mobile app that allows users to share their calendars. The friends are still working on growing flipfrog but are also looking to stretch their entrepreneurial legs a bit more with Ambr Detroit. "We want to have the flexibility to do what we want," Montalbano says. "We want to be in control of what we're doing. We have very high web standards." The pair are currently working virtually from their homes in Rochester and Ann Arbor for now. Montalbano says they are currently looking to set up their first office in Detroit. Ambr Detroit has been so busy from the get-go that they are seeking a software developer now and want to grow to a staff of as many as half a dozen within its first year of operation. The partners are also open to striking up partnerships with clients who have a promising idea for a mobile or web app. "If a good idea comes along we will offer a reduced rate for equity," Montalbano says. "That has already happened once." Source: Anthony Montalbano, co-founder of Ambr Detroit Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.