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In the News

Cultural organizations like the DIA are finding new ways to boost revenue

The Detroit News, 1/27/2009
Detroit's cultural organizations are finding new ways to boost revenue by rolling out programs for the entire family.

Excerpt:

Among the new or revamped offerings are The Detroit Symphony Orchestra's Tiny Tots Concert Series, which features shorter concerts to accommodate short attention spans. The series includes a new offering where children can meet members of the orchestra and test instruments. At the same time in the atrium, tots can enjoy face-painting and kiddy fare for sale, such as hotdogs and Cheerios.

The DIA, which incorporated child-oriented aspects throughout the museum's $158 million overhaul, also holds children's workshops and unstructured events where kids can draw in designated galleries.

The Detroit Zoo's tots workshops for 2- and 3-year-olds were so popular that Zoo Tots II for 3- and 4-year-olds will be added in February. The Detroit Symphony's Tiny Tots Concert Series consistently is a top seller.

Read the entire article here.

Detroit