Innovation & Job News

Verde Lifestyles focuses on best-selling green products

Thursday, October 07, 2010

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eCommerce, Internet, Oakland County, Sustainability

Royal Oak

For Verde Lifestyles, less is more, as in less product and more profits.

The Royal Oak-based startup specializes in selling green products online. Upon its launch a year ago the company planned to spotlight a new item everyday. Today, the company has created efficiencies by narrowing its product offerings to its three best sellers: bamboo rugs, wood furniture, and organic pillows.

"We cut out a lot of work for ourselves," says Danielle Brycz, co-owner of Verde Lifestyles. "We have simplified and made it as simple as possible."

Brycz created the website with Ryan Forest while the two focused on their day jobs. It now creates part-time work for both co-founders and two interns. The partners hope a more focused inventory will allow the hiring of another intern to help with its search engine optimization and marketing work.

Source: Danielle Brycz, co-owner of Verde Lifestyles
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.