Small Business

Atwater Brewery turns Grosse Pointe Park church into beer hall

Come spring, Atwater Brewery will be brewing and serving its Detroit-born suds from a closed Grosse Pointe Park church that's being converted into a beer hall-style restaurant and outdoor biergarten. The impending opening of Atwater in the Park will be celebrated at the just-completed biergarten at 1175 Lakepointe off of Kercheval Avenue this Friday, when Atwater hosts the GPP version of its annual Bloktoberfest with German beer, food and music by the Polish Muslims. The renovations on the new brewpub are happening now at the church which fronts Kercheval and is a few blocks from the Detroit border at Alter Road. A sign at the construction site reads: Born in Detroit. Brewed in the Park. Atwater's Detroit brewery in Rivertown will remain in operation. Atwater owner Mark Rieth is a Grosse Pointe Park resident who is excited to be part of a the revitalization of the Park's business district, led in large part by the local Cotton family, which has bought property and brought in business owners who can attract crowds and offer quality and creativity. Rieth has said the church pews and other parts of the church will be re-used in the redesign. At 7,000 square feet it's a big space to re-do, but beer tanks take up a lot of room and Atwater has many fans, especially locally. The beer hall will be in the basement.  On the main floor, the pews will be used as bench seating and there will be a circular bar. There will be separate rooms for seating and a merchandise area for beer and beer supplies. Outside, long tables and other changes will make customers feel "just like you're in Munich," Rieth says. There will be 40 beers on tap, and Atwater is currently hiring staff. Atwater opened in March of 1997 in a 1919 factory warehouse on the Detroit riverfront and prides itself on carrying on the history of Detroit breweries and using malt and hops from Germany to turn out traditional German lagers. Atwater previously ran a restaurant in Detroit and then converted it to brewing only. Recently, a tap room opened in Detroit, where 14 beers are on tap. The brewery also has tours and event space. Atwater's annual Bloktoberfest at its Detroit facility this weekend from 4 p.m. to close at the tap room at 237 Joseph Campau St. Source: Atwater in the Park Writer: Kim North Shine

Latest in Small Business
ROUGE MakeUp and Nail Salon expands in downtown Ferndale

The little red make-up and nail salon in Ferndale that built a customer base attracted to organic and vegan products and a creative staff is now a bigger space, still red in keeping with the name. ROUGE MakeUp and Nail Studio expanded into a neighboring store on Woodward Avenue and into space about twice its original size two weeks ago. Sisters Cheryl Salinas-Tucker, who worked as a make-up artist on shows and photo shoots in New York City and then traveled the country as an instructor for cosmetics lines, and Jeny Bulatovic, a manicurist who heads up a staff that has won Rouge Best Nail Salon honors for two years, opened Rouge in 2010. The salon has made a name for itself by offering personal service, helping customers through skin and nail disasters, and running a business that's fun and welcoming. They expanded their downtown Ferndale salon after they outgrew the first space in less two years. Source: Jeny Bulatovic, co-owner, Rouge MakeUp and Nail Salon Writer: Kim North Shine

Boutique hotel moving in to downtown Wyandotte Sears store

The vacant Sears department store in downtown Wyandotte is on its way to becoming a boutique hotel. The owners of The Hotel Sterling in Monroe plan to spend $2.5 million to renovate the inside and out of the three-story building on Biddle Avenue, keeping in tune with the historic, cosmopolitan style of this hotel in downtown Monroe, says Natalie Rankine, director of the Wyandotte Downtown Development Authority. The renovation began last month and will be completed in two phases. Opening day is expected in late 2014, she says. The first phase will cover the exterior, the basement and the first and second floors of the building, turning them into 21 hotel suites, a lobby, business center, conference and banquet facility and hotel offices. The second phase will make over the third floor and add 12 suites as the market dictates. City and state economic development officials see the hotel's potential to improve the business climate, increase commercial investment and create jobs.  The Wyandotte DDA purchased the property in 2012 for $530,000 and sold it to The Hotel Sterling owners Ken and Rebecca Wickenheiser for $350,000. With donations from the Downriver Area Brownfield Consortium to help pay for property cleaning, the DDA will spend about $200,000 on the redevelopment. "We are excited to embark upon this project with the Wickenheisers. Ken and Rebecca have an incredible knowledge of architectural design and understanding of historic preservation," says Rankine. "These traits combined with the great business model they've already developed for the Hotel Sterling Monroe will make this project a perfect fit for our downtown." The Michigan Economic Development Corp. put in $445,000 toward the hotel to seal the deal with the hotel owners and bring investment and jobs to the city. Rankine says construction will require 20 temporary jobs and running the hotel will create 5 permanent jobs. Source: Natalie Rankine, director, Wyandotte Downtown Development Authority Writer: Kim North Shine

Grosse Pointe’s El’s Boutique and Village Palm swap storefronts

Two Grosse Pointe entrepreneurs, neighbors in the city's Village downtown district, have swapped stores, attempting to right-size their businesses by moving into spaces that better fit their sales. El's Boutique, a teen and tween store selling girls' gifts, jewelry, accessories, room decor, and items for moms cut its floor space in half when it moved to the spot occupied by Village Palm, a four-year-old Lily Pulitzer Signature store and vendor of preppy brands such as Vineyard Vines and Vera Bradley. The moves on Kercheval Avenue, the Village's main street, took place nearly three weeks ago and doubled Village Palm's space to about 2,000 square feet at 17110 Kercheval. El's swtiched to about 1,000 square feet next door. "We've had a great response. I can't even tell you how perfectly it's working out," says Ellen Durand, owner of El's, which was formerly the Village Toy Co. The new El's also has a party room in the basement for the older set, unlike its previous party room next door, which was ideal for 5- to 10-year-olds. The new party room can host later parties, has karaoke, a duct-tape crafting area and other tween-friendly activities. Village Toy was a local institution for 25 years. It couldn't compete with big-box toy stores and online merchants, Durand says.  A few years ago it added the girls section for tweens and teens, and it became clear that toys would no longer be the family business, Durand says "The market was going to tweens. We saw that. Everyone saw that," she says. Village Palm, on the other hand, was busting out of the seams, finding an eager and loyal market for its pink and green, plaid, floral and flamingo prints. The goal of the right-sizing for El's and Village Palm, which doubled its space, is to put the businesses in their sweet spots, Durand says. Even if her business booms, she prefers the smaller space and thinks the swap is a mutually beneficial. "The smaller store is more manageable, which I like," she says. "I think our stores complement each other. Our customers seem to shop at both, so being right next door works out very well." Source: Ellen Durand, owner El's Boutique Writer: Kim North Shine

Freakin’ Unbelievable Burgers to open in Farmington Hills

Freakin' Unbelievable Burgers, a Flint Township gourmet burger restaurant that has landed on best burger joint lists and been called one to watch in the fast-casual restaurant concept, is opening its first metro Detroit location in Farmington Hills in late November. Founder and president Brent Skaggs, who operates two other separate restaurants besides the Flint Freakin' Unbelievable Burgers, says Farmington Hills was chosen for a foray into metro Detroit for a number of reasons. "We are franchising the concept. We started that in July this year. We wanted to go into a metro market," says Skaggs, who opened the Flint Township store in 2012. "We felt like Detroit metro was a great place and as we started looking around we found that Farmington Hills had the traffic counts, the demographics and we just liked the feel of the city." He is hoping to have a freakin' unbelievable experience by besting nearby national burger chains, including Five Guys and Smashburger, with his selection of Angus beef burgers that come with a selection of 43 toppings, served on a brioche bun. "We definitely will have competition, but we are a Michigan-based company so we're excited," he says. Freakin' Unbelievable Burgers is getting noticed nationally. It ranked 12th on fastcasual.com's Top 100 America's Top Movers & Shakers at the National Restaurant Association convention in Chicago, and industry publication, BurgerBusiness, called the restaurant one of the top new burger joints in 2012. The second Freakin' Unbelievable Burgers will move into a former Burger King on Orchard Lake Road and be renovated to fit the fast casual concept, an upscale version of fast food. Think Panera Bread, Skagg says, counter service in a sit-down arrangement. "The materials we use in the booths are nicer; so is the type of lighting. It's really a place you can sit down, watch a game, get a cold beer, a glass of wine…There's china, real forks. There's no tipping," Skaggs says. "It's a place you can get a burger fast and to go if you want, or to stay and enjoy if you want." Once opened, the restaurant will employ 20 full-time employees, Skaggs says, and 20-30 part-timers. Source: Brent Skaggs, president and founder, Freakin Unbelievable Burgers Writer: Kim North Shine

Holy Cannoli’s expands to OU campus

The reach of Holy Cannoli's family recipe for sweet-filled Italian pastry is expanding once again. The downtown Rochester bakery that opened in 2010 first expanded to a second store in Berkley in April, then started selling its goods last week on the campus of Oakland University. Traditional cannoli and cannoli chips will be sold at the coffee shop inside OU's Human Health Building on Squirrel and Walton roads. Holy Cannoli's, which come in several flavors, are also on the menu at D'Amato's in downtown Royal Oak, and can be found at Eastern Market on Saturdays and the Bank of Antiques store in Washington Township. Source: Nicole Franey, co-owner, Holy Cannoli's Writer: Kim North Shine

Top metro Detroit chef brings Marais to Grosse Pointe

The soon-to-open Marais is transforming a corner in Grosse Pointe's Village business district into a little slice of France. The restaurant is in the final prep stage before opening day, including painting, decorating and awaiting a health department inspection. Last week walls blocking the renovation work were taken down, revealing intricate woodwork painted in a chocolate brown, ornate copper lanterns and plenty of windows looking out on a dining room with rich dark woods and a neighboring bar with banquettes, tables and tables and bar stools. The feel is French and the food will be influenced by the land of fine wine and cheese. What's making Marais the next "it" restaurant is not necessarily the decor but the husband-wife team behind it: David and Monica Gilbert. He is the former chef at award-wining Forest Grill and she was the accomplished general manager of that Birmingham establishment. The couple live in Grosse Pointe and are part of a restaurant renaissance for locals who have long bemoaned the limited options for a meal out. City inspections on Marais are done, and once a health department inspection is complete Marais should open next week, Grosse Pointe City Manager Peter Dame says. The opening is coupled with a new gated parking lot that has room for more cars and does away with meters. It opened this week. Dame says the the credit or cash parking system will allow "visitors to the Village and to the new restaurant to stay as long as they like without any need to run out and add money to the meters or risk getting a ticket," Dame says. The city has also made improvements to the district, which is weathering the closures of some of its largest storefronts, including Border's, Ace Hardware and the Gap. The changes, decorative lighting, landscaping in alleys, brick-columned fencing and a brick trash enclosure to hide trash bins, are meant to make downtown attractive not only to customers but potential businesses. Source: Peter Dame, Grosse Pointe City Manager Writer: Kim North Shine

Branding Birmingham

Downtown Birmingham is taking on the indoor shopping malls and big box retailers by promoting its 70-plus home, home accessory stores and home design businesses in one easy-to-shop district that comes with better atmosphere. The city's Principal Shopping District is working to capitalize on its home-related stores -- contemporary, rustic Italian, chic, and Northern Michigan styles among them -- with the branding campaign, BLUEPRINT: THE BIRMINGHAM HOME COLLECTION. The first Blueprint event was in May in connection with spring and summer decor updates. The next is the weekend of Oct. 3-5, the Fashion Your Home for Fall 2013. It will feature stores with trunk shows, sales and promotions, how-to seminars and more during the weekend. Check out enjoybirmingham.com's website or Facebook page for details. John Heiney, executive director of the Principal Shopping District that markets the downtown and downtown retailers, says the intent is not to say Birmingham is a better destination but an alternative seriously worth considering. "I wouldn't take it upon myself to say better or worse. What we're really saying is people may not know what a great destination Birmingham is for home furnishings and home accessories and items for the home," he says. "People may think of Birmingham more for its fashion or shopping and its restaurants," he says. "We have all that but when you think about home furnishings, gifts, dishware, kitchen items, cabinetry, and interior designers, we really do have quite a wide variety of stores and businesses that are all geared toward the home." Plus, he says, on days when shopping may be time-consuming it's nice to have the downtown with the atmosphere and environment. Like the May BLUEPRINT event Heiney and retailers expect a good turnout. "We think this is something that's going to grow every year," he says. "More and more customers are becoming aware of what we're doing and what we have her. We're just getting started." Source: John Heiney, executive director, Birmingham Principal Shopping District Writer: Kim North Shine

Innovative Learning Group leverages diverse client base for growth

Innovative Learning Group has added 12 new clients over the last year, but the value in that news comes from when you take a deep look at the list of customers. The new customers include the likes of the United Way for Southeastern Michigan and Ford. The business consultancy’s client list spans a number of different industries, ranging from IT to medical devices to healthcare to pharmaceutical. “We have always had quite a mix,” says Lisa Toenniges, CEO of Innovative Learning Group. “It’s great from a diversification standpoint. It’s also interesting for our consultants. It’s also nice to share things across industries and it’s not a competitive problem.” That growth has allowed Innovative Learning Group to hire one person over the last year, a business development executive. It now employs 13 people. The 10-year-old company, which is based in downtown Royal Oak, has been doing more work in mobile strategic projects, such as how best to streamline mobile apps into the everyday work routine of a sales professional. “How does it integrate into the way they do their jobs?” Toenniges says. Source: Lisa Toenniges, CEO of Innovative Learning Group Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Kidpreneur brings entrepreneurship education to tweens

Thanh Tran is of the belief that more people would pursue entrepreneurship the earlier they start making money with their own business. It’s why he's launching an entrepreneurial education company for tweens, called Kidpreneur. “We want them to be able to start that early,” Tran says. “That’s why we pick that niche of ages between eight and 13 years old.” Kidpreneur’s 9-week classes will provide a start-up environment for young people at the offices of Digital Roots in the historic WaterWheel Centre in Northville. Students will learn the basics of building a business through new technology, such as building their own server for Minecraft, a video game where users can placing blocks to build anything they imagine. “We want to give them a place where they can build their business idea into a reality,” Tran says. Tran, a serial tech entrepreneur, plans to keep the classes to about four students to one teacher. They will also be divided into skill levels, such as beginner, intermediate and expert. The company plans to start its first class on Sept. 21. It currently employs four people. Source: Thanh Tran, founder of Kidpreneur Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

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