Rockstar Digital expands staff, work into LED signs

Ever want to use your big-screen TV as a tablet computer? Surf for information with a touch of a fingertip on a screen with plenty of space for information? A Sterling Heights-based company is making that happen. Rockstar Digital is turning large, flatscreen TVs into interactive displays. That includes everything from use one to help customers navigate the car-buying maze in an automotive dealership or finding their favorite store in their mall. "We're creating a 70-inch, 3-D map of the mall," says Robby Dhillon, president of Rockstar Digital. Dhillon is a recent graduate of Kettering University in electrical and computer engineering. He saw the rise of LED technology in 2007 and worked to created a software point of sale platform for Lady Jane. A little more than a year ago he launched Rockstar Digital with the idea of combing different sectors of cutting-edge technology. "I wanted to do something that wasn't just software but software and hardware," Dhillon says. Today the company has a staff of 12 employees and an intern. That team is working on turning 70-inch flatscreen panel into wayfinding machines for everything from businesses to city streetscapes. Check out a video of how it works here. Source: Robby Dhillon, president of Rockstar Digital Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.