Northville to develop downtown branding and promotion strategy

Northville has awarded New Moon Visions a $40,000 contract to develop a branding a promotions strategy for its downtown shopping district.

Excerpt:

During the firm’s introduction at a marketing meeting, the volunteer committee – comprised of business owners, city administrators and residents – talked with New Moon representatives about the complex challenge of attracting two audiences to shop downtown: residents of the Northville community and beyond.

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