Gongos Research hires 21, plans for more growth

When it comes to making the best use of interns, Metro Detroit firms should pay attention to Gongos Research.The Auburn Hills-based company has hired four interns since the start of 2008, including its only hire so far this year. Those interns make up some of the 21 people the company has hired since January of last year. It has expanded its payroll from 75 people last summer to 80 this year.Gongos Research conducts consumer research for businesses of all sizes, including the big boys like Domino’s Pizza and GM. It does this through polls, surveys, and dialogues within consumer online research communities. That information helps tailor ad campaigns, new products, or even menu items.”What we have seen is more clients looking for more ways to conduct traditional research,” says Greg Heist, director of research, innovation and technology at Gongos Research.But the company sees that mindset changing this summer, enough that it expects its new clients to grow their workload as things get back to normal. Moving forward, its new products, like iCommunities, are expected to spur even more business.”We’ve already laid the ground work to make that happen,” Heist says.Source: Greg Heist, director of research, innovation and technology at Gongos ResearchWriter: Jon Zemke