BTR Associates looks at big acquisition, triple-digit growth

Bingham Farms-based BTR Associates states that their focus is on helping companies optimize their use of technology. But its real philosophy is capitalizing on the jobs other companies aren’t taking advantage of. “We try to find niches that people aren’t doing well and build infrastructure around it,” says Bob Breitman, president and CEO of BTR Associates. And that’s something they do well; growing 75-100 percent and doubling their employee base to 12 people over the last two years. The firm is banking on more growth, looking to increase revenues 30-40 percent organically, form a joint partnership with a Nashville company and perhaps acquire yet another one within the next year. “We could literally grow by 400 percent if we acquire this company,” Breitman says. That would probably mean big jumps in its local employment. The company would do this by pursuing potential partners, as well as clients. BTR (which stands for Business Technology Resource) Associates helps small- to medium-sized firms better use technology so they can grow their business. Much of this is centered on hosting services. For instance, if a company doesn’t want all the problems and expenses of running its own email system, it can outsource it to BTR Associates. Source: Bob Breitman, president and CEO of BTR AssociatesWriter: Jon Zemke