Design

zack-green-abs

COOL JOBS: Zack Green – Guitar Maker Extraordinaire

When your client list includes Kid Rock, Meshell Ndegeocello, Billy Corgan of the Smashing Pumpkins, and The Cure's Reeves Gabrels, you know you're one of a kind. There is nothing luthier Zack Scot Green loves more in the world than a guitar, which is probably why working at internationally renowned Reverend Guitars is more than a job, it's a calling.

Latest in Design
Detroit-based Door Stops designers get national attention for “public furniture”

While "public art" has made it into the everyday lexicon, how about "public furniture?"  Excerpt: "Made from old doors salvaged from destroyed properties, the shelters are colorfully painted to put a smile on the faces of folks in the vicinity. (Not that you could tell it from the above photo – maybe the bus is running late?) The first of the stops went out into the city  late last year; today, the A' Design Award & Competition announced that it is gifting the effort with a silver medal in "Social Design." More here.

planterra-abs
The Secret Life of Planterra

When it comes to buying plants you can be forgiven if florists and highway greenhouses are the first thing to come to mind. But let us open your mind (and eyes) to an entirely different level of horticultural design. Let us cultivate in you an appreciation for the entrepreneurial ambitions of Planterra, a West Bloomfield company that brings new meaning to organic design.

Post-production firm Pluto moves to full-content creation

Pluto has seen itself as a post-production studio for many of its 16 years, but the downtown Birmingham-based content studio has been working to make the transition to "full content creation" in recent years. "We are trying to broaden our client base," says Dave Corbett, creative director of Pluto. "Also, with services we don’t have, we want to bring in top talent from across the country." Pluto has traditionally worked with firms, like Leo Burnett, Commonwealth, Lowe Campbell Ewald and Team Detroit, that handle advertising and marketing for automotive companies. It provides post-production services, along with visual-effect and interactive services. It is also teaming up with other firms, including coastal-based Spotwelders, on Chevrolet and Ford campaigns. Pluto has also attracted a some out-of-town firms to bring work to Metro Detroit. Nice Shoes, a New York City-based firm, is opening a remote-color-correction suite inside Pluto's studios in Birmingham and Detroit. "Our goal is to provide enough services so the creative community doesn't need to go out of town," says Natasha Marin, director of business development for Pluto. "We want to offer services that are as good if not better than what you can find out of town." Expanding Pluto’s service offerings has allowed growth in its staff. It has hired two interns for visual effects positions over the last year, expanding to 30 full-time workers, 5-10 independent contractors and one intern. Source: Dave Corbett, creative director of Pluto and Natasha Marin, director of business development for Pluto Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Video A Life Reconstructed

In a warehouse off 9 Mile Road in River Rouge, Brian DuBois has decided to leave behind the world of architecture and construction and launch 2:37am studios, a furniture design firm that constructs products to last. Oh, and he likes to breakdance.

Trent Design grows staff thanks to manufacturing website work

There is no denying that Trent Design is a new economy company. The marketing firm specializes in design, specifically website design. So it’s a little amusing that the biggest driver of its recent growth is an old economy sector, manufacturing. Trent Design has handled the website designs/redesigns of a number of big-name manufacturers over the last year, including Brasco International. Trent Design is currently working on new websites for Pennsylvania Steel and Jac Products. The trend started when Eaton Steel first reached out to Trent Design to redesign its website a couple of years ago. That led to a number of Eaton Steel's sister firms and manufacturers it works with following suit. "We have done several manufacturing sites, which has helped us get even more manufacturing website work," says Marilyn Trent, principal of Trent Design. "I feel manufacturing can use our help." That has allowed the Rochester-based company to hire a new brand strategist over the last year. It now employs five full-time employees, three part-timers and the occasional intern. Many of these employees have stayed with the firm for many years after they hired in. "When I hire them, they stay with me," Trent says. Trent Design also opened an office in Detroit's Midtown neighborhood a couple of years ago. Trent thinks she could add another person or two to her staff in the next year but still wants to keep her company small. "I want to keep a boutique-size agency that does great work and provides great customer service," Trent says. Source: Marilyn Trent, principal of Trent Design Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Woodward Ave. transformation revealed

Plans to redesign Woodward Avenue between Detroit and Pontiac into a thoroughfare that will be prepared for mass transit as well as welcoming to bikers and walkers are being aired on public access cable channels in Oakland County. Some of the organizations behind the plan, the Woodward Avenue Action Association, Southeast Michigan Council of Governments and the municipalities that line the avenue, are looking for public feedback as local, county and state officials get behind the Complete Streets plan. Steven Huber, a spokesperson for Oakland County, says the plan could transform Woodward into a scenic thoroughfare in ways to promote business and usability. Engineering firm Parsons Brinckerhoff came up with a redesign of the 27-mile stretch of road in a master plan that's believed to be one of the largest of its kind in the nation. The planning and public feedback are moving at a faster pace as Oakland County and several municipalities work to prepare for the arrival of light rail on Woodward Avenue in Detroit. The idea is to unite metro Detroit through a major corridor that's easy to travel, to stimulate transit-oriented development, and to create jobs. Source: Steve Huber, marketing and communications officer, Oakland County Writer: Kim North Shine

Detroit watchmaker Shinola makes the big time

Will a Detroit-made Shinola become the new Rolex? Time will tell. Excerpt: "Three years ago, in autumn 2010, a small group of businessmen, consisting of watch industry stalwarts from Swiss movement manufacturer Ronda and strategic developers from Dallas-based  Bedrock Brands, came together to discuss the possibility of regenerating the long-defunct U.S. watch industry. What emerged was the Shinola watch factory, which established itself on the fifth floor of Detroit's College for Creative Studies. According to its CEO, Steve Bock: "We are not doing this out of philanthropy, we chose to come to Detroit for practical business reasons. It is a city of heritage and of global recognition—just look at what has come out of Detroit—the motor industry, World War II manufacturing, and music. Craftsmanship and a first-rate work ethic emanate from the city." More here.

Superfly Kids finds flyaway success with superhero capes business

What started as a sewing hobby has achieved liftoff for a pair of intrepid entrepreneurs in Livonia. Excerpt: "...one Michigan company is moving faster than a speeding bullet — by  selling superhero capes. Livonia-based Superfly Kids makes and sells capes — custom capes, to be exact — for kids and a few adults. And their sales have taken off like, well, Superman. From 2010 to this year, the company, owned by Holly Bartman and Justin Draplin, has seen its revenues leap from about $260,000 to an estimated $2.4 million. They are expected to double next year." More here.

Northvillle’s Salvaged store does vintage furniture and home goods

A group of friends with a knack for spotting old furniture that's in need of a little TLC and an update have opened a store with their repurposed goods in downtown Northville. Salvaged opened just over a month ago on the square at 133 N. Main St. in Suite 200. Inside is home decor - furniture and accessories - in vintage, mid-century modern, industrial, shabby chic, electric, French provincial and French country styles. The owners, two pairs of sisters, are pros at hunting far and wide for furniture that needs a little freshening to become a stylish centerpiece or an accent that's a conversation piece. Source: Northville Downtown Development Authority  Writer: Kim North Shine

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