Detroit watchmaker Shinola makes the big time

Will a Detroit-made Shinola become the new Rolex? Time will tell. Excerpt: "Three years ago, in autumn 2010, a small group of businessmen, consisting of watch industry stalwarts from Swiss movement manufacturer Ronda and strategic developers from Dallas-based  Bedrock Brands, came together to discuss the possibility of regenerating the long-defunct U.S. watch industry. What emerged was the Shinola watch factory, which established itself on the fifth floor of Detroit's College for Creative Studies. According to its CEO, Steve Bock: "We are not doing this out of philanthropy, we chose to come to Detroit for practical business reasons. It is a city of heritage and of global recognition—just look at what has come out of Detroit—the motor industry, World War II manufacturing, and music. Craftsmanship and a first-rate work ethic emanate from the city." More here.