Royal Oak’s North Coast Strategies, Cherrin Law Group plan growth

Most people know of Daniel Cherrin, the principal for North Coast Strategies and Cherrin Law Group, not so much from what his businesses have done as much as by what he has done.Daniel Cherrin, president of both Royal Oak-based firms, in his recent role as the press secretary for former Detroit Mayor Ken Cockrell, was the point person for questions about the city. The Michigan State Law School graduate served as a lobbyist for the Detroit Regional Chamber of Commerce in Washington, D.C. before starting his own firms. Now his client list ranges from the city of Windsor, the Detroit-Windsor Tunnel, Wayne State School of Medicine, and Fritz Enterprises in Trenton. All of his work deals with law, public relations, and government relations.”I took the blue ocean strategy approach and took on the three areas with two companies,” Cherrin says, explaining he has two companies because he can’t bring non-law related work into his law practice.Right now, it’s just him and the occasional independent contractor. He is still a registered lobbyist in Washington, D.C. and Canada. He also does work in Lansing and is hoping to bring in more businesses looking to navigate the tricky waters of government — and hopefully bring a person or two to help him.”I would love to develop enough business to grow and add people to Michigan,” Cherrin says. Source: Daniel Cherrin, president of North Coast Strategies and Cherrin Law GroupWriter: Jon Zemke