Clicktivated Video turns watching videos into revenue events

Chris Roebuck started a company out of frustration while trying to relax. The founder & CEO of Clicktivated Video wanted more when he was watching a video on a small, mobile screen, so his Metro Detroit-based company is tackling it. "There was no way of satisfying the urge to dive deeper into the online video while you’re watching it," Roebuck says. Clicktivated Video, which has offices in Birmingham and downtown Detroit, has developed a software platform that allows viewers to click on items in a video. The click creates a small bookmark that allows the viewer to make an online purchase or find out more information on it. The company's team of six people is still working on enhancing the technology. The 1-year-old startup launched its service midway through las year. It has signed on a couple of mid-sized players in video, such as the Home Shopping Networking. "We are starting to work with a few major networks," Roebuck says. Source: Chris Roebuck, founder & CEO of Clicktivated Video and Ben Hatala, director of operations for Clicktivated Video Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.