ALC Hosted Telecommunications adapts to stay competitive

Making a go of it in the telecommunications field is not an easy play these days, which is what’s keeping the team at ALC Hosted Telecommunications on its toes. "It's a competitive market," says Bettyanne Molitor, president & co-owner of ALC Hosted Telecommunications. "You are competing against services that are free so you have to be clever about what you're offering." The Chesterfield Township-based company specializes in providing hosted telecommunication services for businesses. Think audio, video, and web conferencing, hosted auto-dialing, and marketing-on-hold services. ALC Hosted Telecommunications recently added a conference call interface with the ability to dial out and invite participants into a conference call. Molitor started the business with her husband after being a stay-at-home mom for a number of years. She thought about the idea of re-entering the workforce as someone else’s employee but soon talked herself into re-entering as someone’s boss. "The idea of going to work for someone else after not doing that for years wasn't appealing to me," Molitor says. "So I decided to go into business for myself." It proved to be a good choice. Molitor and her husband have built ALC Hosted Telecommunications’ team up to four people and have continued to grow the firm's revenue despite the tough competition through client retention. Source: Bettyanne Molitor, president & co-owner of ALC Hosted Telecommunications Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.