SEMCOG goes techno with new video

No offense, but stringing together the words Southeast Michigan Council of Governments doesn’t exude an enormous amount of excitement. And, for that matter, neither does raw data… unless you’re a super nerd. So SEMCOG did something about it. They combined their facts with a new video that has been called hypnotic. Crain’s says it’s “Ravi Shankar meets Tron.” Whatever it is, it’s a pretty good way for SEMCOG to give you the facts — layered over techno music.Excerpt:The 7.5-minute video is something like a PowerPoint presentation of eye-popping statistics in blue and orange with vaguely Eastern-techno background music. Almost hypnotic in a pedantic sort of way, but I’m pretty sure that’s not what they were going for. Think light Ravi Shankar meets Tron meets the U.S. Department of Transportation. A bit surreal, a bit wonkish, but worth a look.”The video provides the necessary background upon which the region’s long-range transportation plan is based. Direction2035, the region’s next long-range plan, represents the vision for a transportation system that is accessible, safe, and reliable and contributes to a higher quality of life for residents and visitors, and prosperity for businesses,” SEMCOG says.Read the entire article here.