ReapSo works with the tagline "Get What You Want" and plans to begin delivering on that promise in early 2013.
The Farmington Hills-based start-up is creating a mobile platform that specializes in customer loyalty, connecting consumers with the brands they want. The app is set for release next year and the start-up's team is focusing its efforts on helping local consumers connect with Metro Detroit-based small- and medium-sized businesses.
"We're going to start with rewards and move it forward as a loyalty program," says Bill Wildern, CEO of ReapSo
Wildern is a serial entrepreneurial who also owns HYDRA Professionals
, a business turn-around firm. He and his co-founder, Steve Valentine, and their first employee, Jeff Heng, all have an automotive industry background and leverage that to launch ReapSo.
"It's a couple of engineers trying to solve a challenge," Wildern says.
ReapSo will launch in southeast Michigan and Wildern expects to grow the company regionally throughout next year.
Source: Bill Wildern, CEO of ReapSo
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.