On-line children’s retailer employs 8, grows 25%
Oliebollen, an on-line children’s clothing retailer, has found success with urban parents seeking out European flair for their little ones’ duds.
Oliebollen, an on-line children’s clothing retailer, has found success with urban parents seeking out European flair for their little ones’ duds.
Excerpt:
Q: Who are your customers?
A: Mostly urban parents. … They appreciate the aesthetic. There are lots and lots of sites that are European-oriented, catering to this new hip, younger parent. Customers are from San Francisco, Chicago, New York, Atlanta. … We sell a lot of baby gifts. We have a regular warehouse sale (in Ann Arbor) and maintain an e-mail list.
Read the entire article here.
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