Your People grows boutique PR business

Your People is walking the fine line of fostering growth but maintaining its status as a boutique public relations agency. "2013 is really a growth year for us," says Lynne Meredith Golodner, chief creative officer & owner of Your People. "We are changing the way we do business to concentrate on a select group of core clients." The end goal is to maintain the 6-year-old firm's status as a boutique agency that maintains a one-on-one relationship with its clients. That doesn't mean it's not growing. Your People has added two people to its team over the last year, so it now has a staff of four workers and an intern. Your People is also launching its own DIY public relations conference for small businesses and non-profits. The Marketing, Messaging & Media: Storytelling to Build Your Business event will be held at Walsh College's Troy campus on Oct. 26-27. The idea is to help enable local business owners find the way to tell their stories without breaking the bank. "Everybody needs PR but not everyone should pay a fortune for it," Golodner says. "That has always been the ethos of my company." Source: Lynne Golodner, chief creative officer & owner of Your People Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.