Farmington music firm scores Super Bowl ads
It used to be a bait shop. Now, it's home to Yessian music, a firm that's created soundtracks for Budweiser and Hyundai commercials. At this year's Super Bowl their musical efforts could be heard in five different commercials. Excerpt: "Generally, Yessian will compete with several other companies to produce the best music for a particular commercial. For the Budweiser "Eternal Optimism" commercial, they wowed ad agency Anomaly with a mash-up of "She Sells Sanctuary" by The Cult and "Good Feeling" by Flo Rida that matches a visual movement through time, from the early 1940s to today. Rapper Flo Rida's 2011 hit doesn't readily evoke a 1950s aesthetic, but Emmy Award-winning composer Dan Zank, who works out of the New York office, was able to make the sound fit a different time period." Read the full story here.
It used to be a bait shop. Now, it’s home to Yessian music, a firm that’s created soundtracks for Budweiser and Hyundai commercials. At this year’s Super Bowl their musical efforts could be heard in five different commercials.
Excerpt:
“Generally, Yessian will compete with several other companies to produce the best music for a particular commercial. For the Budweiser “Eternal Optimism” commercial, they wowed ad agency Anomaly with a mash-up of “She Sells Sanctuary” by The Cult and “Good Feeling” by Flo Rida that matches a visual movement through time, from the early 1940s to today. Rapper Flo Rida’s 2011 hit doesn’t readily evoke a 1950s aesthetic, but Emmy Award-winning composer Dan Zank, who works out of the New York office, was able to make the sound fit a different time period.”
Read the full story here.
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