Dearborn launches WelcomeHomeDearborn.com to attract homebuyers

Dearborn wants you to move there and wants you to buy a house within its city limits. To get this done, the city has launched WelcomeHomeDearborn.com.

This year-long marketing campaign, spearheaded by the city, is focusing on attracting homebuyers. The Web site features information about where people live, work and play in Dearborn along with information about homes for sale.

The city is also sponsoring an essay contest on why residents love the city. Submissions should include a written description of up to 75 words and/or a graphic depiction, photo or drawing, about “Why I Love Dearborn!” Sweepstakes entries will be used in a media campaign to highlight living in the city early this spring.

“Our goal is to help create public awareness about the campaign, generate a “buzz” about Dearborn before the media campaign is launched and to obtain interesting written and visual descriptions about Dearborn that can be used in our overall campaign,” said Sandra Boulton, a partner of the JCI Group Dearborn marketing team that is developing and implementing the campaign.

For information on the sweepstakes, click here.

Source: City of Dearborn
Writer: Jon Zemke