Treat Dreams grows store space, innovates ways of serving ice cream
Treat Dreams, the ice cream shop that found a following in odd ice cream flavors - bacon, mac & cheese, horseradish cream w/ Slows bbq brisket - is more than doubling its square footage in Ferndale, it's introducing a new concept to its make-your-own ice cream concept. Owner and chief dreamologist, Scott Moloney started Treat Dreams in 2010 and has put together an operation that sells from the store, on food trucks and has a heavy presence on the charity scene. He says the kitchen will double in size and the dining room will triple its space at the 22965 Woodward Avenue shop. A new floor, fresh paint,shelving, furniture and a walk-in freezer that's three times the size of the old one will go in. In April an outdoor dining area will be added giving customers a place to enjoy their unusual offering... as well as more typical fare like vanilla and top seller salted caramel. Treat Dreams has also added vegan ice cream to its menu. Moloney expectes renovations to cost at least $50,00 and is turning to customers, supporters, friends and family via social media (a more-and-more common business funding method) to raise nearly a third of that. The Treat Dreams Super-Exciting Expansion Project can be found at the indiegogo fundraising site. It tells his story and offers donors different levels of donations from as low as $2. A major part of the improvements will include the introduction of Treat Dreams After Dark, where groups can make ice cream after hours in the store. "We've also got some great ideas for expanding our offerings and continuing to press the envelope on unique desserts," Moloney says. "Think Dessert Cafe with great desserts in a relaxing environment. We are proud to host works by local artists, and will continue to do so in our new space. We also hosted our first "pop-up" restaurant this year at The Batata Shop and hope to host many more in the future." Writer: Kim North Shine Source: Scott Moloney, owner, Treat Dreams
