Start Up / Scale Up

Joe Williams, owner of The Pickleball Pop-Up in downtown Farmington.

How this former home goods store has been repurposed as an indoor pickleball facility

"It’s just kind of unique to have a sports facility within a retail space in such a high traffic area," says Joe Williams, owner of The Pickleball Pop-Up in downtown Farmington. "I don’t think that’s too common.”

Velocity is located at 6633 18 Mile Rd. in Sterling Heights.
Sterling Heights business incubator and coworking space Velocity celebrates its reinvention

“We want to see more companies started here and more companies thriving here, so there’s more wealth created and sustained locally. And job creation, obviously, is a big part of that, too,” says April Boyle, Senior Advisor for Entrepreneurship and Innovation at Velocity.

PHOTOS: All the happenings at Velocity Reinvented in Sterling Heights

Photographer David Lewinski was on the scene at the Velocity Reinvented celebration. Here’s what he saw.

Women’s boutique and spa finds room to grow with new location in downtown Farmington

“We’ve seen an increase in foot traffic just in the last 30 days,” says Kelly Freeman, who co-owns All About Women’s Health Boutique & Spa with her cousin Mariam Searcy.

“We’re very happy to reopen and hit the ground running,” says Browndog co-owner Paul Gabriel.
After two years away, Browndog Barlor officially reopens in downtown Farmington

“We’re very excited to be back — it was not fun to make that decision to close in the first place. Farmington was our first full-scale restaurant, so it was not a happy decision to close,” says Browndog co-owner Paul Gabriel. “We’re very happy to reopen and hit the ground running.”

Room Project uplifts women and nonbinary creatives through community and collaborative leadership

"I think if you do it, and you care about it, why aren't you a writer?" says Kelsey Ronan, the operations director at Room Project. "We support you. You're at the table, same as the person who's in The New York Times this week, same as the person who has this great new essay coming out, or the poet who's a couple of books into her career. We see you. You're a writer too."

New pop-up program in downtown Farmington makes space for Lekker Chócó Treats

“We have to start incubating food businesses more creatively. During COVID-19, it’s still a tough landscape for food entrepreneurs” says Kate Knight, director of the Farmington DDA. “How do you lower those entry costs and pave the way for new food entrepreneurs?”

Josephine Attisha, co-founder of Lucidity Grants, chose Sterling Heights as the best place to launch the mission-focused business.
How an ‘open for business’ approach is growing an innovation district in Sterling Heights

How can cities better support innovative businesses? We take a closer look at how Sterling Heights is beating out even Silicon Valley in attracting start-ups and changemakers in the tech world.

Kart 2 Kart in Sterling Heights is now a Full Throttle Adrenaline Park.
A new name but ‘the same great faces’: Indoor entertainment center undergoes merger

“The experience will not change, but it will be enhanced,” says co-owner Tony Eckrich.

Young couple starts The Dearborn Shop to promote hometown pride

“I think it's important to support the people that are your neighbors and your friends and live in the same area as you. Then that money stays in the local economy, it stays in the city, and it supports a lot more than just us,” says Lizzie DiMaria, co-founder of The Dearborn Shop.

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