RingSide Creative adds 6 positions, diversifies clientele

Diversification. It’s the new gospel of doing business in Detroit, and one that RingSide Creative is vocalizing today to keep the fat lady quiet.The Oak Park-based firm, once just a post-production house, specializes in producing creative content for a broad range of media these days, including print. Where big accounts from large corporations once served as the firm’s bread and butter, Ringside has broadened its client list with more small firms.”We’re really focusing on these areas to solidify our business,” says Sara Gouin, marketing & branding director for RingSide Creative.That has allowed RingSide Creative to expand its staff to 70 employees and a few interns and independent contractors. That’s up from an employee base of 65 people in late 2009. Gouin expects the company to continue to add staff this year as it focuses on diversifying its product offerings and client base.Source: Sara Gouin, marketing & branding director for RingSide CreativeWriter: Jon ZemkeRead more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.