ReapSo preps to launch customer loyalty app in Farmington Hills

ReapSo works with the tagline "Get What You Want" and plans to begin delivering on that promise in early 2013. The Farmington Hills-based start-up is creating a mobile platform that specializes in customer loyalty, connecting consumers with the brands they want. The app is set for release next year and the start-up's team is focusing its efforts on helping local consumers connect with Metro Detroit-based small- and medium-sized businesses. "We're going to start with rewards and move it forward as a loyalty program," says Bill Wildern, CEO of ReapSo. Wildern is a serial entrepreneurial who also owns HYDRA Professionals, a business turn-around firm. He and his co-founder, Steve Valentine, and their first employee, Jeff Heng, all have an automotive industry background and leverage that to launch ReapSo. "It's a couple of engineers trying to solve a challenge," Wildern says. ReapSo will launch in southeast Michigan and Wildern expects to grow the company regionally throughout next year. Source: Bill Wildern, CEO of ReapSo Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.