PR Easy expands media services, plans to double staff

What was considered one of Ford’s darkest hours a few years ago turned into the spark that launched PR Easy.Janak Mehta had been working at the then-struggling automaker when he was offered a buyout in 2007. He took the money and decided to start his own business. Today the Livonia-based Internet marketing firm employs four people and gives work to four more independent contractors.”I realized I had to focus on marketing,” Mehta says. “At the core of every business is PR and marketing.”PR Easy started by focusing on public relations work. It quickly assesses search engine optimization, Web marketing, and social media services. That has allowed PR Easy to double its client base to 35 customers and 12 consulting clients, along with hiring one employee and four independent contractors. Mehta expects to hire another four people next year.Mehta also started Social Media Michigan in 2008. It now has 70 members and he hopes to start a few more chapters in Michigan next year, with subsequent further expansion nationwide. Source: Janak Mehta, co-founder of PR EasyWriter: Jon ZemkeRead more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.