Midtown spreads its ‘Where Life is Art’ message

Art is more than something people look at in Detroit. It’s part of the Motor City’s Midtown neighborhood brand.Excerpt:University Cultural Center Association has teamed with Lovio George to create a comprehensive district brand for Midtown.Meeting with stakeholders, visitors, and business owners led the branding team down a path that works to emphasize the cohesiveness of the neighborhood — and what makes it unique. “We got a sense of what core values [are here], what makes Midtown different than anywhere in the region, or anywhere in Detroit, for that matter,” says Jim Boyle, vice president of integrated marketing for Lovio George. “We are developing a language for how Midtown talks about itself — the major message is ‘Where Life is Art.'”Read the rest of the story here.