Plymouth ice festival economic stimulus to downtown

The Plymouth International Ice Sculpture Spectacular, which runs Jan 26-28, is about more than just the art; the township’s Downtown Development Authority will make use of the event as a marketing tool for its downtown amenities.

Getting your Trinity Audio player ready...

The Plymouth International Ice Sculpture Spectacular, which runs Jan 26-28, is about more than just the art; the township’s Downtown Development Authority will make use of the event as a marketing tool for its downtown amenities.

Excerpt:

Mike Wright, who chairs Plymouth’s Downtown Development Authority Board of Directors, said the DDA believes in the ice fest and the traffic it brings to downtown retailers and restaurants.

“Our belief is that is has tremendous value, an event that is recognized within the entire region and draws people from beyond Plymouth,” Wright said. “We feel so confident, we invested $2,500 in an ice sculpture with our new marketing logo that will be carved and displayed.”

Read the entire article here.

Author

Our Partners

City of Oak Park

Common Ground Is Brewing

Support local stories and receive our signature roast straight to your door when you join at the Standard level (or above).

Drink Better, Read Local

Close the CTA

Don't miss out!

Everything Detroit, in your inbox every week.

Close the CTA

Already a subscriber? Enter your email to hide this popup in the future.