Green Flag Credit grows out of the start-up gate in Grosse Pointe

To Charles Wood, selling a car always comes down to the questions a car buying asks. Wood has been selling cars since he was 18 in the early 1980s and is now heading up a start-up that streamlines the online car-buying experience called Green Flag Credit. The start-up is based on answering a few core, hot button, buying questions. "People always had a set of questions," Wood says. "If we could answer them the chances of us selling a car go up dramatically." Green Flag Credit is developing online digital marketing capabilities that build these buying questions into an auto dealer's website. Those questions range from "Can I get pre-approved" and "What's my payment?" The Grosse Pointe-based start-up has put together software than immediately answers those questions and feeds the sale lead to the dealership. "People go all over the Internet searching for those answers," Wood says. The 5-month-old start-up is working on a Beta version of its product with five dealers, which should conclude later this summer. It recently received a microloan from the Michigan Microloan Fund, which is is using to finish development of its software and expand its team of four people. Source: Charles Wood, president of Green Flag Credit Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.