$5M call center expansion means 230 more jobs at Dialogue Marketing

Dialogue Marketing is sinking $5 million into its Troy operations, an investment that is expected to create 230 new jobs over the next five years.The Auburn Hills-based firm worked out a tax incentive deal with the Michigan Economic Development Corp to make the investment in Michigan instead of a competing site in Utah where the company also has a facility. To Alejandro Vargas, the president & CEO of Dialogue Marketing, the decision also came down to the people in the state.”People here actually appreciate the job,” Vargas says. “In our office there is a sense of pride. There is that ‘I like my job’ and ‘I want to do well.'”Dialogue Marketing is expanding its call center in Troy. The newly expanded operations are set to begin hiring within the next 60 days. During the first year the company plans to hire 73 people to handle everything from technology and custom software development and support services for the company’s retail, health insurance, and business services client base. Another attractive prospect for Vargas is the cost-effectiveness and flexibility of the new space. “We have a lot of options and a lot of flexibility,” Vargas says.Source: Alejandro Vargas, president & CEO of Dialogue MarketingWriter: Jon ZemkeRead more about Metro Detroit’s growing entrepreneurial ecosystem at SEMichiganStartup.com.