Camelot Ventures invests in Farmington Hills start-up

Camelot Ventures made an undisclosed investment in Want Technologies, a social media/e-commerce start-up in 2010. Since then the Farmington Hills-based company has made its software plug-in, the Want Button, a staple of more than 1,000 e-commerce websites. "We knew there was a need within the e-commerce world for retailers to have a better way to engage their browsers and turn them into browsers," says Greg Links, vice president of business development for Want Technologies. Want Technologies' the Want Button is a social media plug-in for e-commerce websites that is reminiscent of the Facebook's Like Button. Users can click on the Want Button next to a product they are interested in buying and have that page bookmarked to a universal wish list on their Facebook page. Today the Want Button is on more than 1,000 e-commerce sites, including Edible Arrangements and Sharper Image. Links expects the Want Button to be on a minimum of 2,000 sites by the end of this year and be ubiquitous on e-commerce sites in the near future. Want Technologies has a staff of 15 employees and an intern working to make that happen. Source: Greg Links, vice president of business development for Want Technologies Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.