OU INC-grad Advenovation adds 7 jobs

Advenovation is working to not only give vision to manufacturing robots, which is already a reality, but to make that vision more intuitive and similar to how humans see and interact with things. Although the technology has taken off,  says Adil Shafi, president of Advenovation,  and "a lot of problems have been solved, there are a lot of problems with it that are left to solve."  Technically, the 3-year-old start-up specializes in the design, integration and implementation of vision-guided robotic solutions. It recently graduated from the OU INC in Rochester Hills. It is now moving into a 5,000-square-foot facility in Rochester Hills so it can continue developing its technology. While going through the OU INC, Advenovation expanded its customer base six-fold. GM Powertrain requested that the company write its global standards for the implementation of machine vision in 2011. It is also working on the Orion Spaceship's heat shield. That has allowed Advenovation to grow its staff to 15 employees and three interns after hiring seven people in the last year. Shafi expects those staff numbers to continue to grow thanks to a projection of sales doubling or even tripling this year as the company's technology progresses. "We continue to pioneer and innovate solutions," Shafi says. Source: Adil Shafi, president of Advenovation Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.