State launches first-ever tourism industry plan
A team working on behalf of the 9,000 businesses, attractions and groups that comprise Michigan’s tourism industry have devised a strategic plan.
A team working on behalf of the 9,000 businesses, attractions and groups that comprise Michigan’s tourism industry have devised a strategic plan.
Excerpt:
The plan’s recommendations include:
- Marketing the state nationally with a $30 million tourism promotion budget.
- Boosting relationships with policymakers.
- Promoting collaboration.
- Expanding tourism-related research.
- Improving hospitality training.
Read the entire article here.
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