Spencer Management quadruples staff in Royal Oak

Aimee Spencer spent a decade working in the radio industry. She held a number of different positions, ranging from marketing director to event organization to creative director. A few years ago she noticed radio was heading in a different direction and knew she wanted to do something else. That led to the creation of Spencer Management Group, a downtown Royal Oak-based public relations agency. What sets the 2-year-old company apart is it leverages both traditional public relations and working that into events to help build client brands. "I appreciate people who do traditional PR in Metro Detroit," Spencer says. "I am definitely not traditional." That approach has allowed Spencer to expand her company from just herself to four people within the last year. That new team is helping Spencer Management Group do more public relations work that focuses on not only telling stories but doing so through visual, music and video experiences. Source: Aimee Spencer, president of Spencer Management Group Writer: Jon Zemke Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.