Leo Burnett markets Pontiac in Second Life
Troy-base Leo Burnett Detroit has launched an ad campaign for the Pontiac Solstice in Second Life, the on-line virtual world.
Troy-base Leo Burnett Detroit has launched an ad campaign for the Pontiac Solstice in Second Life, the on-line virtual world.
Excerpt:
GM has peddled Pontiac products on “Oprah” and “The Apprentice,” and commissioned DC Comics to create “Rush City,” complete with a hero who drives a Solstice. GM spokesman Jim Hopson said a campaign with MySpace is also in the works.
“We’re looking for an opportunity to speak to people in unusual ways,” he said. “So far we’ve had a great deal of success.”
Read the entire article here.
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