Seller Nation building on its auction approach to home sales

Since SellerNation's launch in January, its auction style, seller-side-focused approach to home sales has caught on and led to plans to expand beyond its Southfield office. SellerNation, which is the real estate division of Woodward Asset Capital, uses its own OfferSubmission platform to generate multiple offers in a shorter period of time than traditional real estate sales. And unlike typical home auctions that sell distressed or foreclosed homes, SellerNation works mostly with families needing to move property more quickly due to life-changing situations such as death or divorce. “Using an auction-style approach, we are finding that our sellers attract multiple bidders, higher prices, faster sales and have an easier process than traditional methods for selling a home,” says Ron Jasgur, president of SellerNation. “Auctions are great for sellers in those situations, but they work even better when it’s a great home. Whenever we hear of an auction that yields a record sale of antiques, artwork, classic autos or comic books, they’re always a result of a well-run auction.” The success so far has Jasgur adding staff and considering expansion in Metro Detroit and possibly outside the state. SellerNation reps will be spreading the word about how SellerNation works and giving free home evaluations without the need for an in-person tours this month and next at: Tonight, May 22, Panera Bread, 6399 Orchard Lake Road, West Bloomfield Tuesday, June 3, Panera Bread, 37611 Twelve Mile Road, Farmington Hills Thursday, June 19, Panera Bread, 39450 W. 14 Mile Road, Commerce. All meetings are 10 – 11 a.m. Source: Lynne Meredith Golodner, owner, Your People LLC; and Ron Jasgur, president, SellerNation Writer: Kim North Shine