Advertising: Jobs Landed

I am responsible for tracking and measuring effectiveness of online banner ads, search ads, email deployments, website usability/metrics, surveys and brainstorming the best ways to improve current methodologies.

At Vibrant, my responsibilities include directly assisting the sales team to provide them with up to date information and research so that we can reach out to advertisers in many different industries. I also work closely with ad agencies to ensure that their creative assets work in harmony with our suggested keywords and ad units. This includes analysis and optimization of campaigns based on front and back end reporting. We strive to deliver campaigns with relevant advertising to engaged users and to achieve the goals of the advertiser and the agency.

As the copywriter at Moncur, I write brand messaging for clients, content for their websites, and copy for their marketing materials. Working with a collaborative team of designers, programmers, and creative directors, I contribute the words to various projects we undertake to help our clients sell their products and services.  I am also the Marketing director for The Night Move.  Supporting founder Chris Ramos, I have helped build and brand this shuttle service company. It's a learning experience for both of us, as we forge new relationships with other local businesses and conceive of inventive ways to promote our service to various audiences. My many hats at the Night Move include: writing (e-newsletters, blogs, website content, proposals, ads), PR (press release writing and distribution, media relations), and events coordination.  Finally, I am the host of a local internet show, "The Royal Soak" (pilot to air soon).  Local startup Final Five Productions has hired me to co-host "The Royal Soak," a news parody show. "The Soak" will air on Urbane Reflections, the community blog of Royal Oak's Urbane Apartments. Basically, they write the script, and I read it on camera, cracking jokes and smiling a lot. Our pilot episode is in the editing room and will soon be posted under the UrbaneTV category of the blog, found at http://www.urbaneapts.com/urbanereflections-blog/?cat=538

After 4 years in finance, I decided to jump ship and start a new career path. Through tons of networking (and soul searching) I was lucky enough to be hired in at Doner working as a Traffic Coordinator. The Traffic Dept at Doner works as a training position for new-comers to learn the ropes in advertising. Not only do I assist the account team with their projects, but I get exposure to all other departments such as media, print production, creative teams... etc. I'm enjoying the new, more innovative environment and hope to work my way onto the account side soon.  I also just joined the board of Adcraft PM, which is an advertising organization in Detroit.  They throw parties and events to get ad professionals together to network and simply have a good time outside of a work setting.

I am currently responsible for managing the Walmart (the world's largest retailer) and US Navy (the world's most amazing military branch) accounts at GlobalHue, the premier multicultural advertising agency.  I am responsible for providing strategic thought leadership in spearheading integrated marketing solutions that help our clients meet their objectives, whether they are to build their brand or grow their sales with the African-American community.  I work with an incredibly diverse team (you will never find another Agency like it) of amazing individuals who are experts in developing impactful strategies, game changing big ideas, and breakthrough creative.  I can honestly say, there is no place like it!

I provide PR support and integrated communications initiatives for various clients including the Michigan Economic Development Corporation.