Advertising: Jobs Landed

I do marketing/advertising consulting. I go into a business write up a strategic marketing plan with executable channels to promote that companies brand. I then work that marketing plan on many levels -- PR, web, graphic design, TV, radio buys and all ad copy. I have strategic partners I work with in video and web who I bring in as needed. My costs are lower then a traditional marketing/advertising firm because I have no big beautiful building that I pay and pass that cost along to my clients.

I really love what I do and love to help businesses grow their brand or start a new brand. Most of my clients are credit unions and I also work in the film world as an actor, Art Director and marketer. I stay very busy because I network, network, network. And my clients refer me all the time.

I plan and execute promotions and product launches, develop experiential marketing activities for clients and write and distribute press releases and other media documents. I also pitch and secure media placements for product launches and experiential marketing campaigns and facilitate brand ambassador training sessions. I develop and execute social media campaigns for clients in the quick food service and financial industries as well as plan and provide on-site support for events including press conferences and galas, among other events.

I am responsible for designing Print, Online, Direct Mail and Outdoor advertising for local Michigan businesses.

I write, concept and execute ideas that will be seen/heard on most mediums including television, radio, print, Internet and out of home. Some clients include Walmart, Chrysler, U.S. Navy and MGM Grand Detroit.

My job is a lot different from Darrin Stevens on Bewitched and extremely different from Angela Bower’s on Who’s the Boss.   My actual job deals with the planning, development and implementation/execution of B2B and Internal Employee Communications marketing strategies and tactics for my assigned client.  In English that means understand your client’s and their competitor’s products and services to develop campaign that generate awareness, drive sales, and inspire conversation.    After all, in order to create an effective ad campaign you have to understand the entire landscape of the marketplace.   I also get to work with a group of really intelligent and entertaining people to explore and understand emerging non-traditional media like Twitter, Facebook, Street Teams, etc. and determine which are best fit for my clients business. I learn something new everyday about the industry, my clients business, and/or a random fact that helps me answer Jeopardy questions.  The best part of my job is seeing our commercials, print ads, or billboard in the actual marketplace.  A campaign can take anywhere from three months to a year to create and seeing the completed product provides something tangible I can point to and say, “I helped create that.”  I love my career and I cannot imagine doing anything else.  After all, what other industry actually pays you to play on Facebook?

I design and develop standard/rich media banner ads, e-mails, websites, micro sites, landing pages and blogs. I specialize in animation, retouching, photo manipulation, programming, teaching and consulting.  I also work in a team environment.

I work with my client Chevrolet to manage their web executions for their national marketing campaign. My job focuses around working with Chevy.com to create a user-friendly shopping experience for the consumers. A couple key points from my job are that I help manage client expectations and needs with the creative here at the agency, I work with their budgets and time constraints to create work that fits their scope, and I help with project planning and direction so that we are creating a quality site for Chevy. 

I moderate a social networking community of over 20,000 members for one of our clients. I work with community members to solve their problems and help them navigate the site, report interesting insights back to our clients, and help create and determine the location of content within the community itself.  It’s currently a hybrid position that’s part forum moderator, part social media planner, part blogger, and part analyst.  Our department is relatively new and I’ve had the opportunity to work on other social media efforts before taking on this role.

As an AE for Vibrant I am responsible for developing and selling online advertising (in-text and contextually targeted banner campaigns) within the Michigan territory focusing on Automotive, CPG and large agency clients.  Vibrant’s products are unique as they bridge the gap between display/banner advertising and search.  I develop media plans for my clients taking into account their campaign objectives and customizing the plan to target specific keywords and sites in our network.  Our small Birmingham sales office has 4 great people that all work to continue growing the territory as Vibrant is committed to the Detroit market.  I am also very active in key advertising networking groups like 313 Digital and AdCraft Detroit.

I have the opportunity, every day, to work with fascinating people, technologies and possibilities at Microsoft.  In my role within Microsoft's digital advertising arm, I get to mix both art and science to create innovative marketing solutions for my clients.  My people, my work and my company create this ecosystem of vibrant energy by providing constant motivation, access to amazing resources and a microphone to speak up and be heard.  I love my work, and I love that it is here in Detroit!

As the Employee Programs Specialist, I work with a team within the HR group to provide all of the "fun" and perks to employees. We host events all year, such as: live band concerts in the summer, boccee ball tournaments and March Madness parties. I also coordinate charitable opportunities with Red Cross blood drives, the United Way and sending kids to camp during the summer. In addition, I handle programs such as our graduate tuition assistance for graduate students.

As Assistant Account Executive at BERLINE, my tasks range from writing press releases to helping coordinate social media campaigns and experiential marketing programs for our clients. It’s quite a shift from my previous work in newspapers across the state of Michigan, but I believe my background has given me a unique perspective when it comes to collaborating with media professionals and getting the word out about our clients.

I manage all the Sales and Marketing in the Midwest territory east of the Mississippi River and west of the App Mountains.  I work with clients (automotive and non-automotive) to create advertising and marketing programs that best fit their marketing initiatives focusing on print, online and event executions.  

I am also working on my start up entertainment consulting company - ONE SHOT Entertainment Consulting.  It is our mission to raise awareness, enhance an image, increase visibility, improve consideration, and gain significant opportunities to help generate that ONE SHOT. Let ONE SHOT help you take the next step in your entertainment career. At ONE SHOT, we don’t take an impersonal, big agency approach to entertainment consulting. We’re proactive, visionaries, marketing specialists, results driven and best of all influential. We specialize in understanding our client’s needs and creating a unique strategy to achieve the best results.  What we do: Entertainment Consulting, Talent Management, Entertainment Marketing, Entertainment Media Relations, Entertainment Outreach, Event Management and Event Planning
 

I am responsible for overseeing the media department and responsible for managing the client's media buying and planning needs. I also am in charge of placing ads in print outlets like magazines and newspapers as well as on TV, radio, internet, and search.  I am involved in strategic planning sessions, blog writing, designing and maintaining social media sites for clients and the agency.  I am a member of the new business team here at the agency.  Being at a smaller agency as allowed me to participate in many different ways beyond my job title.

As a copywriter, my job entails both strategic and conceptual thinking, a deep understanding of our consumers, and of course writing. But the words always come last. My background in promotions, event management and music keeps me well rounded and suited to always think big for our clients. I love working for CE because it thrives on Detroit. I’m extremely proud of our city, and even prouder to be working for a company that celebrates it.