Advertising: Jobs Landed

I am a digital advertising copywriter. Basically, my position allows me to work collaboratively with other creative minds to concept and create advertising that lives on the internet. Sometimes that can translate to mass media advertising as well. Because I work with some of the best creative minds and strategic thinkers in the industry, we are able to produce some killer advertising and social media marketing.

Being a Traffic Coordinator for the Ford Truck team is an exciting position for a recent college grad like myself, because there is no such thing as “a typical day at the office.”

I am the main communication link for all broadcast, digital, and print projects between the Account, Creative, Legal Compliance, and Production teams. My primary responsibility is routing creative materials for internal approvals, ensuring that all projects produce and complete in an efficient manner.

I really enjoy being a coordinator because it enables me to interact with just about every department of the company and teaches me how to be a more effective communicator.

As a traffic coordinator for Ford Car and Ford Global accounts, I act as the main contact between the brand account teams and production. I open jobs, manage files, track all final production materials as well as project estimates and timelines. Majority of my time is spent routing production materials throughout various Team Detroit agencies and departments to verify approvals and/or accuracy of any changes.

I am responsible for dreaming up creative interactive advertising solutions for my clients.

I am in charge of the coordination of projects to ensure deliverables are being met. My concentration is on broadcast and OLM.

I am responsible for product insights on General Motor's marketing efforts. This includes: CRM, direct mail, digital, events, vehicle specification sheets, claim substantiation and much more. Essentially, I’m responsible for any automotive content, used in the above mediums, from copy to images, and the legal implications of anything with consumer exposure. The net impression to the consumer is key and making certain our message and content is in line with what the client desires and what we can legally substantiate. This position requires quite a bit of organization, in addition to the ability to quickly prioritize projects in accordance with their ever changing deadlines.

I help companies more effectively market products on college campuses by recruiting and monitoring specialized student representatives to promote products among their peers. We serve businesses that hire college students to represent their brand on college campuses, and employ best practice techniques learned by interviewing people who have executed successful campaigns, talking with campus reps and reflecting on our own experiences. Our experts recruit and monitor outstanding student reps, and provide campus information to deliver better results for your campus rep campaign.

I started out taking pre med classes for Physicians Assistant school after graduating with my Marketing and Advertising degree from WSU because due to Michigan economy I thought it a slim chance to get a job in the field I love: Advertising. Nevertheless, I love Michigan, and I am a people person, so I chose to continue my education rather than move out of state to pursue a career. After all of my pre requisites were finished, and long hours of working in a hospital, I gave Advertising another chance and was fortunate enough to land 2 interviews with top Michigan firms. UM (Universal McCann) has headquarters in New York City but I love working here in Detroit. I work on the Chrysler Account and I get to work with great people to try and turn Chrysler around put a little spark back into motorcity and automotive advertising.

I am responsible for writing strategic and creative paid search advertising copy for the Ford Motor Company on the Tier II level, in an effort to drive interactive traffic to the client's site through relevancy and optimization. I work closely with our Media Team and Project Managers to ensure this, as well as working with our display Tier II Team to write copy for banner ads.

I work in digital operations and production editing paid search ad URLs for Ford, Lincoln, and Mercury in Google and Yahoo.

In my role I am responsible for tracking the development of jobs through the routing progress and approvals, generate insertion orders for publications, and communicate effectively between colleagues and vendors to ensure timely and accurate distribution of materials. I currently support and assist the Ford Customer Service Division which includes Quick Lane Tire and Auto Center, Genuine Parts and Service, Extended Service Plan, Owner Advantage Rewards and I am also responsible for any digital maintenance or mini projects for Ford, Lincoln, and Mercury as well as Pro-Bono projects.

During my last semester of college I was contacted by a recruiter at Team Detroit offering me an opportunity to Intern in the HR Department.  At the time I wasn't very familiar with the advertising world, but thought I'd give it a try.  I worked as a HR intern for 10 months and then continued on with my job journey.  After about a 9 month break I was contacted again from Team Detroit about another opportunity, but this time working on the advertising side of things.  During my internship I recruited for a lot of entry level positions, and in doing so I had to learn about the day to day functions of those jobs.  That sparked my interest in actually pursuing a career in that field.  After interviewing with the Tier II Digital Ops team I was offered a job as a Online Media Search Traffic Coordinator.  My job is very demanding and is a fast paced environment that I can't get enough of.  The people I work with and the atmosphere I am in makes coming to work so easy.  

As an Online Media Search Traffic Coordinator I work with Paid Search for Ford Motor Company.  Paid search is a unique form of search engine advertising, which a company bids on in order to be one of the top results viewed.  So what I do is Traffic those ads so that if you go on a search engine such as Google or Yahoo and type in any keywords pertaining to Ford Motor Company Vehicles, the results that appear at the top of the page.  I couldn't ask for a better company to work for and am glad to be back working for Team Detroit.

I am an Assistant Digital Media Planner assisting with the implementation and execution of paid search for our client Ford Motor Company. My job focuses on Tier II Search; developing search recommendations as part of a Total Communications Mix and coordinating with Tier 1 strategy. I also check to ensure campaigns are live, pull DART search reports, take screenshots for DOL reports, and develop strategic media recommendations (POVs). Another huge part of my job is to constantly be optimizing our campaigns, and analyzing campaign performance metrics. I find search exciting and challenging, and love working here in Michigan at Team Detroit! I also love the team that I have the opportunity to work with everyday and constantly learn from.

After graduation, I was lucky to get my first job at Campbell-Ewald as an account coordinator on the Chevrolet account, Campbell-Ewald’s largest client. My job involves coordinating all CRM, digital and catalog materials throughout the agency. Everyday I work as a liaison between internal departments of the agency while insuring projects are routing on schedule while meeting proper deadlines.

I develop applications, systems, and websites for major advertising firms.