Temporary shops sound silly at first. Stores that come in -- like mercenaries -- set up shop, sell, and leave six months or so later seem like they wouldn't make sense. How could that possibly work or revive retail? Well, apparently it can be done.
Excerpt:
Analysts say that if pop-up stores -- ephemeral outdoor retail spaces used to draw marketing buzz and promote new products -- are a sign of flush times, the temporary store is its counterpoint.
It makes sense that temporary stores, open six months or less, could buoy retail in Detroit at a time when the sector is mired in a historic low.
"The concept of temporary stores is really more realistic for the Michigan market," said Cynthia Kratchman, a broker with Landmark Commercial Real Estate Services in Farmington Hills. In this economy, landlords are more willing to accept shorter term leases and tenants with less business experience, Kratchman said. "They are also willing to do deals on terms that they never would have entertained even a year ago."
Read the entire article
here.