Nev Muftari, a local entrepreneur, has launched a on-line “cause-marketing”
company that will promote products sold for the benefit of a non-profit
agency. The company,
idUnited,
is currently selling hooded sweatshirts screen-printed with designs by
two local artists. 25% of the sale of each sweatshirt will benefit
Woodbridge’s
555 Gallery/Studio.
The
designs, both printed on American Apparel sweatshirts, are adaptations
and enhancements of the classic Old English D. The girl’s hoody was
designed by local artist
AJ Brackel and the guy’s by Wayne State University student
Ric Breeze. idUnited will sell the sweatshirts, priced at $31 and $48 respectively, only until the end of Feb.
A tee-shirt version of the female design will be featured in
Six Degrees Magazine in the month of March.
Muftari
says that, in the future, what his site markets “may or may not be
clothing” and agencies supported “may not always be in Detroit.” He is
particularly interested in the issue of access to drinkable water in
developing nations.
Source: Nev Muftari, idUnited
Image courtesy idUnited