Efforts to create a "D Brand" to better market and promote the region, say experts, pointing to an increase in tourism they say is attributable to a better image.
Excerpt:
Chris Baum, senior vice president for sales and marketing for the DMCVB, said a report conducted by Indiana-based Strategic Marketing & Research shows Detroit received 100,000 additional visits worth $68.3 million to the local economy in 2007 as a result of the “D” Brand campaign. Baum presented the report Tuesday at the bureau’s membership meeting at the Detroit Institute of Arts.
Read more here.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.